With over four decades of combined experience in the real estate technology world, the SmartRent leadership team has the practical knowledge and background to provide property management teams with the best solution for implementing smart home technology in their communities. Multifamily community living creates a unique set of circumstances and the SmartRent leadership team has the industry experience to provide an actionable solution for property management pain points.
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Founder and CEO
Lucas Haldeman has spent over two decades developing web based technology for the real estate industry, initially as employee no. 18 at AllApartments.com, the first site to publish a national database of apartment communities online, and after acquisition was with Homestore.com (now Move, Inc.) through a successful IPO.
Prior to founding SmartRent, he served as the Chief Technology and Marketing Officer of Colony Starwood Homes. The custom platform developed by Mr. Haldeman and his team were instrumental in cost effectively helping the business acquire, renovate, lease and manage more than 40,000 single family homes in 12 states.
Before his time at Colony Starwood homes, Mr. Haldeman served as the Chief Information and Marketing Officer for Beazer Pre-Owned Rental Homes where he also led the firm’s IT systems and marketing efforts. Prior to 2012, Mr. Haldeman was the founder and managing partner of Nexus Property Management, a boutique, technology-focused fee management firm. Previously, Mr. Haldeman was a Vice President at RENT.net and REALTOR.com, part of Move, Inc. (now part of Fox), where he worked in software development, product management, user experience, sales and marketing. Mr. Haldeman received a bachelor’s degree in economics and English from Cornell College.
Chief Operating Officer
Demetrios Barnes oversees operations and business development at SmartRent. Prior to joining the team, he was Vice President of Technology Operations for Colony Starwood Homes, leading the charge in the internalization of property management across 12 states and the merger between Colony Starwood Homes and Starwood Waypoint Homes. Previously, Mr. Barnes was Director of Property Management and Technology with Beazer Pre-Owned Rental Homes, and a Regional Manager for several multifamily companies. Mr. Barnes holds a Bachelor of Science in Business Administration from Arizona State University.
Chief Product Officer
Mitch Karren oversees the product roadmap, software and hardware development lifecycle as well as marketing and all third party integrations. Prior to SmartRent, he ran the product team at Invitation Homes where he designed their custom software platform and supervised the installation and implementation of over 25,000 smart home systems throughout their portfolio. Earlier in his career, Mr. Karren worked in real estate development, residential brokerage, property management and has built several mobile applications. He holds a BS in Housing and Community Development from Arizona State University and is a Licensed Real Estate Broker in Arizona.
Vice President, Human Resources
Heather Auer is in charge of setting the overall people strategy for SmartRent and leading employee development, organizational change, talent acquisition and total rewards. She began her human resources career in higher education working for Apollo Group where she spent over 12 years working in human resources and taking on leadership roles in litigation, international HR and M&A. After a few years doing executive search work and being a faculty member, Heather landed at GoDaddy where she spent over six years as a strategic HR business partner to the COO, CIO, Corporate Development and International teams. During her time at GoDaddy, she also led the full cycle M&A function for human resources, working on over 20 acquisitions with the largest being a $1.8 billion transaction in Europe. Heather was instrumental in the global growth of GoDaddy including setting up operations in China, Brazil, Israel, Mexico, Australia and throughout Europe. Heather holds a BS in Human Resource Management and an MBA in Global Management.