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Sustainability isn’t just a buzzword—it’s a powerful leasing differentiator. In today’s multifamily market, renters aren’t just seeking amenities—they’re searching for values. And more than ever, they’re choosing homes that align with their environmental priorities.
From smart thermostats to leak detection systems and energy-efficient appliances, green features are influencing leasing decisions—and operators are taking note. For multifamily owners and developers, sustainability is no longer just about compliance or cost savings. It’s about meeting rising resident expectations and future-proofing communities in a rapidly evolving market.
Today’s renters want to live green
Millennials and Gen Z now represent the largest share of the rental market—and they’re bringing their sustainability values with them. According to a recent NMHC/Kingsley survey, more than 60% of renters said they’d be willing to pay more to live in an environmentally friendly community.
From reducing personal carbon footprints to living in spaces that support eco-conscious habits, renters today expect multifamily properties to play their part. Sustainable design, smart energy management and even small touches—like recycling programs and water-saving fixtures—are influencing leasing decisions.
In competitive markets, green features are no longer “nice-to-have”—they’re expected. Sustainability has become a top-tier decision factor for renters. SmartRent helps properties meet this demand by delivering a green living experience residents want—without adding operational complexity.
Smart tech = sustainable living
Sustainable upgrades and smart technology go hand in hand. While traditional green features focus on construction and materials, smart tech enables real-time savings, reduced waste and day-to-day operational efficiency.
Smart thermostats and smart plugs help residents control energy usage based on their schedules, cutting unnecessary consumption
Leak sensors flag water issues early, preventing waste and property damage
Smart lighting systems ensure lights aren’t left on in unoccupied spaces
Combined, these tools empower residents to live more sustainably while improving NOI.
Behind the scenes, SmartRent’s Work Management platform reduces environmental impact by streamlining maintenance, cutting down on truck rolls and improving issue resolution. Operators gain valuable data on energy and water use, reduce costly repairs and optimize staff time.
It’s not just a resident-facing upgrade—it’s a smart business strategy grounded in efficiency and accountability.
Retaining eco-conscious renters
Attracting residents is only half the battle—retaining them is where the ROI multiplies. Renters who feel their home aligns with their values are more likely to renew leases, leave positive reviews and refer others.
SmartRent’s platform helps sustainability go beyond a sales pitch. Smart devices give residents daily control over their energy use, and the resident app supports transparency, communication and eco-friendly choices.
Sustainability and satisfaction go hand in hand. When renters know their community is actively working to reduce waste, save energy and support greener living, they feel more connected—and more likely to stay.
When sustainable upgrades also improve comfort and convenience, residents don’t just notice—they stick around.
Sustainability + tech = market differentiation
In crowded markets, standing out is everything. Smart technology and sustainability create a unique value proposition that resonates.
Highlighting eco-friendly features—like energy monitoring, automated lighting or smart thermostats—can improve lead quality and boost conversions. And when those features are delivered through a single, seamless platform, the resident experience lives up to the marketing message.
SmartRent helps operators turn green features into real, tangible benefits. Our platform makes sustainability visible, usable and appreciated—so residents know exactly how their home supports their lifestyle.
It’s not just about reducing bills. It’s about creating spaces that reflect modern values and support intentional living.
The dual ROI of green tech
Green upgrades are often framed around long-term utility savings—but the payoff is bigger. Smart tech delivers a dual ROI: stronger resident demand and reduced operational costs.
With SmartRent’s connected platform, operators can:
Centralize energy and water monitoring
Automate conservation efforts
Scale sustainability across entire portfolios
As ESG reporting and environmental regulations gain traction, early adoption creates a competitive edge. Properties that embed sustainability into their operations aren’t just reacting—they’re leading.
Smart, sustainable operations are no longer aspirational—they’re a core part of long-term asset strategy. Properties with a clear sustainability story are better positioned to attract capital, meet investor expectations and thrive in a shifting regulatory landscape.
SmartRent’s integrated solutions support both sides of the equation: helping properties meet resident demand and deliver on ESG goals.
Give residents the sustainability they’re searching for—and get the ROI you need. Schedule a demo to explore SmartRent’s energy-efficient solutions.