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Ivey Homes: Improving Productivity and Sales Objectives with Self-Guided Tours
Ivey Homes is a home builder located outside of Augusta, Ga., that serves the Augusta River Region as well as several markets in South Carolina. Find out how the Ivey Homes team utilized SmartRent’s Self-Guided Tours (SGT) solution to improve efficiency and maintain business continuity throughout and beyond the pandemic.
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“We’ve had great feedback—our potential customers love Self-Guided Tours! Our agents love it, too, because if it’s after hours and they still want to try to get someone in a particular home, they can tell them how to use the self-guided tours program and follow up with them the next day.”
The Challenge: Maintaining Business Continuity During the Pandemic
When the COVID-19 pandemic hit, Ivey Homes was forced to change its home showings to “by appointment only.” This dramatically reduced Ivey’s showing hours and sales potential. It was also undermining the company’s brand, because Ivey Homes’ sales team prides itself on being available to customers and realtors, and providing flexible access to model homes.
The Solution: Self-Guided Tours (SGT) Was The Smart Choice
To solve this problem, Ivey Homes selected SmartRent’s Self-Guided Tours (SGT) solution to show model new builds and townhomes while adhering to a socially distanced touring protocol. Ivey Homes also started a marketing campaign to encourage new prospects to use SGT to tour its newly built homes.
The agility of the SGT product appealed to Ivey Homes’ sales team. As home inventory was sold, they were able to easily relocate self-guided tours hardware to available homes, allowing them to maximize the benefits of SmartRent’s software.
The Results: Improved buyer experience and 103% ROI
With an average of 24 tours per month, over the duration of the initial home offerings of the project’s first three months, Ivey Homes has seen great success with SmartRent’s solution. The company experienced 103% return on its investment in SGT. As a direct result of a self-guided tour, Ivey Homes sold a property valued at approximately $280,000–vastly exceeding its initial investment in SGT.
SmartRent’s self-guided touring software made it easy for prospective buyers to complete an in-person tour and make an informed buying decision, all while keeping both themselves and Ivey Homes’ agents safe.
What SmartRent’s Self-Guided Tours do for Ivey Homes:
- Feature Fast & Easy Setup
- Render Actionable Data for Easy Follow-Ups and Metrics
- Offer Geo-Fencing & Secure Guest ID Verification Without a Credit Card Number
- Maximize Staff Efficiency
- Allow for Easier, Quicker Leasing
- Offer Flexible Showing Hours
Due to proven success and customer satisfaction, Ivey Homes intends to expand the self-guided tours solution to even more vacant homes as inventory becomes available. The company is also considering adding self-guided tours to its multifamily communities.
“We’ve had great feedback—our potential customers love self-guided tours,” said Ivey Homes Sales and Marketing Director Caroline Ashe. “Our agents love it, too, because if it’s after hours and they still want to try to get someone in a particular home, they can tell them how to use the self-guided tours program, and follow up with them the next day.”