Smart Sense

A forward-looking blog for the multifamily and proptech industry, delivering the latest smart home innovations, data-driven analysis and expert guidance.

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Two prospective residents use a self-guided touring app while touring an apartment community.Two prospective residents use a self-guided touring app while touring an apartment community.
Published July 25, 2025
Tour Today, Lease Tomorrow: Turning First Impressions Into Signed Applications

The tour experience can make or break a leasing decision. This article explores how SmartRent’s self-guided tours, unit readiness tracking and automated follow-up help operators close the trust gap and increase conversions.

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