SmartRent Announces Integration with Knock CRM

By: Marissa Cohen

SmartRent and Knock CRM logosSmartRent and Knock CRM logosSmartRent and Knock CRM logosSmartRent and Knock CRM logos

SmartRent Self-Guided Tours solution now communicates seamlessly with Knock’s intelligent front office platform and CRM

Known for their simple user interface, Knock is one of the most widely used CRMs within the multifamily market. With over 1 million units on their platform and 19 of NMHC’s top 50 operators using Knock, they are a major player in the space. Forming this partnership provides users of both Knock and SmartRent a truly frictionless lead-to-lease experience.

Self-Scheduling Technology & Self-Guided Tours
The integration transforms the prospect experience by combining the automation of Knock’s self-scheduling technology with SmartRent’s Self-Guided Tours technology. Renters can easily schedule self-guided tours from any source and those tours are then seamlessly captured by Knock’s platform to enable better tracking of the prospect journey. Apartment operators are then able to use critical, accurate and real-time records of self-guided tours to provide relevant follow ups - providing a seamless customer experience.

"It gives us great peace of mind to know that SmartRent’s solution works so effectively with our outstanding CRM.”

- Melanie Stiles, Vice President of Training and Marketing at Highmark Residential

Touring automation is critical to the success of Knock. Stuart Bern, Vice President of Business Development and Partnerships at Knock reports that 50% of all the tours scheduled through Knock are self-booked. As such, a strategic partnership between SmartRent and Knock made perfect sense.

Knock strives to provide unparalleled transparency into leasing performance, and the partnership with SmartRent’s self-guided touring software will only propel this mission forward. “Integrating SmartRent into our front-office intelligence platform further automates and simplifies a crucial first step in the leasing process," said Bern. "By combining our award-winning platforms, owners and operators will better understand the prospect journey and how it impacts the bottom line, from first point of contact to getting them safely in the door.”

Knock is an award-winning platform that maximizes the revenue of multifamily communities through industry-leading CRM and analytics technology. Property management companies and multifamily operators rely on Knock to easily organize communication across every channel, coordinate and schedule tours and leverage insights to improve marketing and leasing effectiveness, driving better performance and improving NOI.

To learn more about this partnership, contact us.