The Impact of Self-Guided Tours on Leasing Decisions
Self-Guided Tours are Changing the Game for the Modern Resident
As a new generation of renters enter the space, technology is at the forefront of their minds. The rental market share of 49% is dominated by renters under 30 who grew up in a technological age, according to a report from NMHC. Where previous generations may have been more concerned with in-unit laundry for example, today’s modern residents want the latest technology updates - starting with their apartment tour process.
“The [SmartRent] system allows our customer to schedule and take an apartment tour with complete autonomy. Not only does this allow us to continue to do business in a safe and responsible way, but it completely elevates our customer experience.”
Vice President of Marketing
MC Residential Communitites