SmartRent Announces Self-Guided Tours Integration with Funnel

By: Marissa Cohen

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SmartRent is pleased to announce our integration partnership with Funnel CRM to enable communities to better follow up with prospects after a self-guided tour. Funnel software increases conversion rates by automating manual processes and providing an easy, instant and modern leasing experience. This integration will allow the Funnel and SmartRent systems to sync prospect data from our Self-Guided Tours solution so communities that use Funnel will be able to manage and automate messaging from one platform.

Lead Management

Users can add touring prospects directly to Funnel so leads are created and managed according to standard workflows outlined in the Funnel CRM. Key prospect data points are automatically captured and added to the CRM as soon as the prospect schedules a tour. These key pieces of information are often mis-entered when a leasing agent is manually inputting the data or not captured at all which makes lead management much more difficult. SmartRent only adds prospect data into Funnel if all the data is entered correctly and the tour is scheduled successfully, thus streamlining the lead management process.

Prospect statuses are also updated based on whether the prospect completes a tour and views the provided access code. If the tour is not completed and the access code is never viewed, the status is updated to reflect the cancellation. These integrations allow property management to easily manage their lead flow from self-guided tours.

"We are thrilled to partner with a true market leader like SmartRent,” said Tyler Christiansen, CEO at Funnel. “Our mutual vision for an automated leasing experience has resonated with our shared clients who are true innovators. The combination of SmartRent and Funnel is a win for any multifamily leader who is looking to provide their prospects with a self-service leasing journey."

As we continue to build on our strategic partnership, we have plans for several new features that will strengthen the connection between SmartRent and Funnel. We are looking forward to providing this powerful integration to existing and new clients. We are confident that this partnership will provide immense value for owners and operators to manage their prospect and tour data within one platform.

About Funnel

Funnel is an award-winning marketing and leasing platform built for the most successful multifamily property owners and managers. Funnel’s mission is to transform the rental experience through technology that streamlines marketing and leasing, enabling greater profits, efficiencies and insights across residential portfolios. Their industry-leading software creates joy and helps residents find their next home. Join Funnel to fix the broken apartment leasing process and create tomorrow’s best rental experience at

Learn more about all of SmartRent’s partnerships and integrations, or if you are interested in partnering with SmartRent, you can connect with us here .